Europe is the world’s second-smallest region by land mass, but has roughly 11% of its population (around 740 million).

Despite its small size, it remains the world’s single most popular travel region, with over 480 million international visitors per year — more than half of the global market. Among the 10 most visited countries in the world, 7 are located in Europe.

The reasons include a well preserved cultural heritage, open borders, efficient infrastructure, and shear number of things to do and see in a geographically concentrated area. It is a region known for spectacular mountain and coastal scenery, innumerable quaint villages, and a certain je ne sais pas attitude toward life.

Most European countries are members of the European Union (EU), which has its own currency (the Euro) and laws. For now, there are open borders between most member states. This may change in the future.


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